Scents have a remarkable ability to evoke moods, trigger memories and create desires almost instantaneously. It is therefore highly effective in creating memorable customer experience, which allows you to build a more powerful brand identity.
75% of the emotions we generate on a daily basis are affected by smell. Our sense of smell is the only sense that is linked directly to the limbic system, the part of our brain that governs emotions and memories. This direct connection between the scent receptors in our nose and the brain explains why a smell can incite an immediate connection to a specific feeling, desire or memory.
By incorporating the right scent in the environment, you can create the perfect ambience for reinforcing your brand identity and strengthen your relationship with your customers.
Happy customers are your returning customers and your brand’s best ambassadors.